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Monday, June 27, 2011

See Green, Spend Green

According to the U.S. Department of Agriculture, U.S. Forest Service and the Pacific Southwest Research Station....

THE VALUE OF A TREE IN THE SOUTH REGION EQUALS

$4,240**

Studies show interesting correlation between commercial property, retail stores and landscapes including trees.

(in tree-lined commercial districts, shoppers reported...):
Recent research reveals that many business owners regard the urban forest as an “outdoor extension of a business’ customer service commitment” and sends a “message of care,” improving the retailer’s or company’s overall image. 

Better Business
  • More frequent shopping
  • Longer shopping trips
  • Willingness to pay more for parking
  • Willingness to spend 12% more for goods
  • Consumer product testing in shopping areas with large numbers of shade trees were rated 30 percent higher than identical products rated in shopping areas that were barren of trees
  • Increased retail business districts attract new businesses to these districts, which helps to attract more convention business to a region.
  • Office and industrial areas within green, wooded settings are in high demand by employers because employee life enhancement studies show that shady areas to eat and walk during lunch and breaks translates into more stress-free, productive employees. Workers without a view of nature from their desks reported 23% more instances of illnesses than those with a view of greenery.

Increased business value: Trees enhance community economic stability by attracting businesses and tourists

**A large tree in the south will provide $4,240 in environmental and other benefits over its lifetime
Resources
http://www.gfc.state.ga.us/communityforests/TreeBenefits.cfm
Arbor Day Foundation-Tree City USA Bulletin
Western Arborist

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